Ellevest, the digital investment startup founded by Wall Street veteran Sallie Krawcheck, is launching a new fund to invest in offerings that help advance women. Founded just over a year ago, New York-based Ellevest offers exchange-traded funds to help women save for retirement. The firm’s products account for different life variables, such as salary curves, longer life spans, and risk profiles. These distinctions help generate a better estimate of how much money clients will need in retirement, Krawcheck said.

The new offering announced Tuesday includes investments that are targeted at having a positive social and economic impact through advancing women. That could include companies with female executives or loans for small businesses founded by women.