Publications

Publications

Winning Over Women In Financial Services

Winning Over Women In Financial Services

This report from Kantar shows that financial services organisations could be missing a £130bn opportunity – by not winning over women. Download our Winning Over Women report to find out how UK financial institutions are failing to connect with female customers at each stage of the buying journey, from advertising to offerings.

The report indicates financial service providers in the U.S. are missing out on nearly $800 billion by not serving women nor marketing directly to them. 

Non Financial ServicesGender Finance