Our events

Traditional SME lending models continue to struggle to reach smaller and informal enterprises at scale, particularly in emerging markets where credit histories are thin, data is fragmented, and distribution costs remain high. As a result, millions of MSMEs remain underserved. 

Embedded lending—the integration of credit directly into the digital platforms SMEs already use for commerce, payments, logistics, or accounting—is emerging as a powerful new channel for MSME finance. By leveraging transactional and behavioral data, platform driven distribution, and AI-enabled underwriting, embedded lending models can significantly lower acquisition costs, strengthen risk assessment, and expand access to finance at scale. At the same time, these models raise critical questions around data governance, consumer protection, credit infrastructure, and regulatory oversight that must be addressed to ensure responsible and sustainable growth. 

This webinar will examine how embedded lending is reshaping MSME finance across regions—highlighting emerging business models, real-world case studies, and lessons from fintechs, banks, investors, infrastructure providers, and regulators. The discussion will combine a strategic market overview with practical insights into what it takes to build, regulate, and invest in embedded finance responsibly. 

Join this webinar to explore: 

• Global trends and emerging business models in embedded lending for MSMEs 

• Real-world use cases across ecommerce, payments, and platform ecosystems 

• How alternative data and AI-driven underwriting can enable responsible scale 

• What investors look for when assessing embedded finance providers 

• Data governance, credit infrastructure, and regulatory considerations critical to sustainable growth