Funding Options, the leading marketplace for business finance, has launched Funding Cloud (™), a technology and data-driven platform that will bring unparalleled scale and speed to the SME finance sector. Lenders including Just Cash Flow, iwoca, YouLend, Optimum Finance, and FIBR have already integrated with Funding Cloud (™) to benefit from its innovative technology and as a highly efficient channel for customer acquisition. By Q4 this year, the company expects to have more than 30 lenders fully integrated.
One of the greatest challenges for SME owners is navigating the complexity of finance solutions available in a highly fragmented lending market. Funding Cloud (™) powers a centralized two-sided marketplace, streamlining the process for all participants, offering speed and certainty for SMEs, and reducing friction for lenders, creating a vastly more efficient market. Through data analytics, open banking APIs, and Artificial Intelligence, it is the only platform to present customers with confirmed funding options via a single dynamic customer journey to help SMEs quickly find the most suitable lenders and products based on their eligibility and needs.
Simon Cureton, CEO of Funding Options, comments, “Our mission is to deliver a single platform that powers holistic digital SME solutions, matching businesses with the best funding options. We are incredibly excited about the launch of Funding Cloud (™) as part of that journey. This builds on the significant scale we have, both in terms of our SME acquisition flow and distribution to our lender partners. Our initial priority will be to get more lenders transitioned onto the new platform. It will enable a host of SME data-driven services to be sourced through digital journeys in the long term. COVID-19 has shone a huge spotlight on the SME lending ecosystem and Funding Cloud (™) coupled with our market-leading acquisition flow, has the power to transform the SME finance landscape.”
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The launch landing page of Funding Cloud (™)>