Articles

Articles

Neera, a Prime Bank Initiative for Women

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Women play a significant role in the development of our economy but are one of the most vulnerable groups impacted by unprecedented events. The ongoing pandemic has heightened the need to address the gender finance gap in societies around the world and drive initiatives to support them in achieving financial independence.  
 
We’re proud to see our member Prime Bank leading the way to ensure financial inclusion, financial independence, and complete wellness of women at all levels of their journey through their latest initiative Neera. 
 
“We are proud to be the first local bank in the country to recognize the needs of the hardworking unwaged women and offer them a one-of-a-kind financial solution to avail loans for short-term emergencies without any banking history. NEERA is a huge step towards changing banking perception and driving financial inclusion. We are here to make a difference by reaching women at a more personal level - by being a part of their personal growth and journey.” said Prime Bank  
 
Read more about Neera, here. 
You can also follow them on LinkedIn and Facebook. 
 
 

Gender Finance