Super apps have become a way of doing business in Asia

Go-Jek drivers wait for orders at a coffee stall in Jakarta- The app has become much more than a ride hailer -Credit Reuters

The phenomenon can be traced to the development of emerging economies that picked up just as smartphones were catching on. Millions of people in Asia's emerging markets missed the personal computer era but have leapfrogged straight to smartphones, and using apps is second nature to them.

Read more about WeChat and Go-Jek here.

Article via Nikkei Asian Review.


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