The white paper by Mastercard underscores the pivotal role of middle market businesses (firms with 50 to 250 employees) in driving global economic growth, with a notable $24.2 trillion in B2B spending in 2022. These businesses face unique challenges as they scale, such as the need for digitization, automation, and streamlined operations, along with difficulties in accessing credit, managing cash flow, and protecting against cyber threats.
Financial providers, including banks and fintechs, have substantial opportunities to support these businesses by offering tailored solutions like advanced commercial products, higher credit lines, automated financial processes, and cybersecurity services. To effectively serve this segment, providers should focus on optimal credit limits, comprehensive financial services, personalized support, industry-specific solutions, and enhanced security measures.
Mastercard’s strategy to aid middle market businesses includes improving access to capital, digitizing workflows, and enhancing security to reduce cyber and fraud risks. The document also provides insights into the middle market landscape in six key regions (Japan, Australia, South Africa, UK, Germany, and Brazil), detailing specific needs and opportunities in each.
The findings are based on extensive research, including interviews with executives, surveys of middle market businesses, and analysis of spending and growth forecasts. The white paper highlights the essential role of middle market businesses in the global economy and the significant potential for financial providers to address their evolving needs through targeted solutions and strategic partnerships.
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Author: Mastercard
Mastercard is a Member of the SME Finance Forum
