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TRAY Signs Partnership Agreement with Alraedah Digital Solutions for MENA Region Expansion

Bespoke tech solutions providers team up to empower digital transactions of small- and medium-sized business enterprises across MENA with cloud-based software
 
Riyadh, Saudi Arabia, September 5th, 2023 – TRAY, a global leader in cloud-native enterprise-class POS systems, is pleased to announce a strategic partnership with Alraedah Digital Solutions, a prominent digital solutions provider based in the Kingdom of Saudi Arabia. This agreement aims to empower small- and medium-sized enterprises (SMEs) as well as larger Enterprise customers across various industries in Saudi Arabia with cutting-edge electronic cash register solutions.
 
As an exclusive reseller of TRAY's software in the Kingdom of Saudi Arabia, Alraedah Digital Solutions is uniquely positioned to cater to the needs of businesses in the hospitality sector, with customized solutions that meet the unique requirements of the KSA SME market. TRAY's state-of-the-art POS systems, which can meet the needs of various types of hospitality businesses, will enable Alraedah Digital Solutions to provide existing and future customers with efficient and reliable electronic cash register solutions that optimize business operations and enhance customer experiences. 
 
"With TRAY's advanced technology, we are thrilled to elevate the value and quality of services offered to SMEs in Saudi Arabia," stated Paul Melotto, CEO of Alraedah Digital Solutions. "This partnership signifies our commitment to championing entrepreneurial growth and contributing to a comprehensive and integrated approach to servicing SMEs in Saudi Arabia. We recognize the great need for TRAY's cloud-native enterprise-class POS systems in the market."
 
Through this strategic partnership with TRAY, Alraedah Digital Solutions will offer hospitality operators in food and beverage, cafes, lounges, and more, an efficient, reliable and one-of-a-kind POS solution to optimize customer business operations, enhance in-store consumer experiences and ultimately thrive in the digital era. TRAY’s extensive experience in delivering electronic cash register solutions to businesses worldwide, coupled with Alraedah's commitment to championing growth for independent and fast-growing brands, will empower and enhance existing service offerings such as POS financing, and also contribute to the overall development of the SME sector in Saudi Arabia.
 
"The signing of this agreement marks an important step in the growth and global expansion of TRAY, and we could not ask for better partners in bringing our technology to businesses in the Middle East,” said Peter Kellis, Chief Executive Officer of TRAY. “We see great synergies between our two parties as we continue to provide our restaurant partners the technology they need in a constantly evolving digital age. With this partnership, TRAY's existing partners , many of whom have an international presence, will benefit as TRAY develops and perfects our international capabilities . What we build in collaboration with Alraedah Digital Solutions will position us well for strategic global growth and success.”
 
The agreement between TRAY and Alraedah Digital Solutions expands Alraedah's ability to serve SMEs, and establishes a holistic ecosystem to support their growth, aligning with the goals of Vision 2030 to enhance Saudi Arabia's GDP. Additionally, this partnership demonstrates Alraedah Digital Solutions' capacity to attract international companies into the Saudi market, further enhancing the value and quality of services offered to the underserved SME market.
 
About TRAY:
TRAY is a leading provider of cloud-native enterprise-class POS systems for the hospitality industry. The company's mission is to empower businesses to operate more efficiently, increase revenue, and provide a better experience for their customers. TRAY's advanced POS system is used by hospitality businesses of all sizes and types, including full service and quick service restaurants and family entertainment centers. For more information on TRAY and its POS solutions, please visit tray.com .
 
Media Contact
Kate Ottavio Kent
+1-585-746-9801
 
About Alraedah Digital Solutions:
Alraedah Digital Solutions is a Kingdom of Saudi Arabia-based digital solutions provider, committed to supporting SME growth and driving the development of the sector. With a deep understanding of the unique challenges faced by SMEs, Alraedah Digital Solutions empowers businesses with innovative tech-enabled solutions that optimize operations and enhance customer experiences.
 
Media Contact
Sadaf Sofi
+966-551-635-534
29 Feb, 2024
Riyadh
Discover how the “Financial Sector Development” program is reshaping lending accessibility, stability, and growth in banking. Explore the evolution of laws, cutting-edge FinTech, and the establishment of a Financial Academy. Be part of the discussion...

Leader Dialogue Series - Interview with Hani Salem Sonbol, CEO of the International Islamic Trade Corporation

Learn from Hani Salem Sonbol, CEO of the International Islamic Trade Corporation (ITFC) on building capacities for the future to strengthen the private sector, collaborating with partners to find synergies in order to meet the financing gap in their member countries.
 
The SME Finance Forum’s Leader Dialogues, is a new series of one-on-one interviews with CEOs, senior executives of financial institutions and technology companies as well as financial sector regulators.
 

Member News: AlRaedah Finance to provide a unique first of a kind financing solution to SME’s in the Kingdom of Saudi Arabia

Member AlRaedah Finance and Geidea Solutions team up to provide POS financing across the Kingdom

31st January 2020 -- Riyadh -- AlRaedah Finance and Geidea Solutions today signed a collaboration agreement for providing Point of Sale (POS) financing to SME’s across the Kingdom. Representing AlRaedah Finance, Paul Melotto, AlRaedah CEO and Abdulaziz Aldawood, AlRaedah Chief Commercial Officer, signed the agreement alongside Geidea Solutions CEO, Mohammad Al Garni and Geidea General Manager, Laurent Dhayer.  The Agreement brings together two industry leaders in providing a unique first of a kind financing solution to SME’s. The signing ceremony took place on the 31st of January 2020, at the BIBAN conference hosted by Monshaat, formerly known as The Small and Medium Enterprise (SME) Authority, held at the Riyadh Front Conference Grounds, Riyadh, Saudi Arabia.

POS Financing is one of the most innovative products in alternative business finance.  Put simply, it uses the business’s POS terminal to 'secure' short term lending — perfect for businesses without many assets, but who have a good volume of credit/debit card transactions every month. SME business owners taking advantage of POS Financing won’t have monthly payments. Instead, repayment is automatic and taken from their daily credit/debit card processing settlements. It’s simple, easy and affordable because repayment is a fixed percentage of POS transactions, and not a fixed Riyal amount. Hence, when POS sales are high, the merchant repays more; when they’re lower, they repay less.

The amount a business can apply for is determined by his/her average credit/debit card sales. AlRaedah Finance, by way of its advanced Artificial Intelligence models along with AlRaedah’s Financing platform allows it to quickly analyze data and avail funds ranging from SR50,000 to SR500,000 to approved SMEs.
“We have seen other POS financing-related products in the market and they were clearly often one-sided in favor of the Banks so we have tried leveling the playing field to make this product a win-win for both the SME and Financial Institution.”, said Paul Melotto, AlRaedah CEO. 

“We are excited that Geidea has decided to use AlRaedah finance platform to provide financing to their clients through AlRaedah platform” said Abdulaziz Aldawood, AlRaedah Chief Operating Officer.

“We welcome the opportunity to work with AlRaedah to provide a POS financing solution for KSA SME business owners in order for them to address the government mandate and accept card payments which will in turn enhance their business and drive growth.  Geidea POS solutions offer a range of options for all SME types and sizes and we can enable the solutions through the POS financing which means there are no barriers to entry for SMEs. Geidea strives to consistently put the merchant at the centre of the product and solution offering and this is another demonstration of our willingness to empower them like never before”, commented Mohammad Al Garni, Geidea CEO. 
Laurent Dhaeyer, Geidea, GM GMB explained that Geidea is financing the growth of the SME’s by advancing money against the upcoming financial transactions. The main advantage of this approach is that the amount and time of the reimbursement is perfectly correlated to the SME’s sales, which provides maximum flexibility and optimum cash flow management.  


Paul Melotto stated, “We are already working on enhancement to the product based on the feedback of our initial pilot group of SMEs and will continue to provide the Saudi market with new and innovative financing solutions.” “In collaboration with Geidea and  alignment with the Kingdom’s vision and aid in the support of a cashless society; AlRaedah Finance has subsidized 1000 POS terminals to be distributed kingdom-wide by Geidea to potentially qualifiable micro and small sized merchants enabling them to participate in the POS Financing Program”, added Melotto.

 

About AlRaedah Finance
AlRaedah Finance is the pioneer of bespoke solutions for small and medium sized enterprises, (“SMEs”) seeking to achieve long-term, sustainable growth. Since its establishment in 2014, AlRaedah has become the principal financing institution for SMEs in the Kingdom of Saudi Arabia. Our success is built on our simple, transparent process, our in-depth understanding of the local market, and our flexible financing programs.

AlRaedah Finance offers the most extensive coverage for Sharia’h compliant financing solutions within the Kingdom, with its headquarters located in Riyadh, a branch office in Burayda, and aggressive expansion plans. Our ease of accessibility ensures that we maintain our position within the financial services sector.
 
About Geidea Solutions 
Geidea is a leading Saudi fintech company that provides our clients, both in private and public sectors, with the latest and best-in-class payment solutions.

Our impact within our community is our success story. While remaining up to date with international fintech, we believe payment solutions should be customized and customer centered.  While we remain actively supportive of Saudi Arabia’s 2030 vision, we aim to empower convenient payment solutions through our regional expansion.
 

 

For more information please contact:

AlRaedah Finance pos@alraedah.finance 
Geidea Solutions marketing@geidea.net 
 

Fauree

Fauree is a leading provider of supply chain finance and working capital solutions, leveraging technology to boost efficiency and cut costs. Fauree's Supply Chain Finance, where we empower SMEs through transparent, efficient, and sustainable solutions. Our cutting-edge platform supports local suppliers, fortifies supply chains, and fosters economic diversification and workforce development. By offering superior financing options and enhancing cash flow, we enable businesses to flourish and significantly contribute to broader economic and social ICV policy objectives. Our cloud-based platform provides real-time reporting and customizable workflows, optimizing financial operations and working capital management. With an extensive suite of services—including supply chain financing, receivable financing, distributor finance, dynamic discounting, and Sharia-compliant products—Fauree meets diverse industry needs on a global scale.
Country / Region
Member Since
Organization Type
Contact Person Name
Azhar tasadduq
Contact Person Title
CO Founder & CEO
Contact Person Email
azhar@jawainvestment.com

Fintech: Friend, Foe or Frenemy? - Podcast with member Alraedah Finance

In the latest episode of Couchonomics, Arjun was joined by Paul Melotto, Executive Board Member at Alraedah Finance.

Paul has played a key part in Arjun’s journey to understand the Saudi ecosystem, especially regarding fintech and financial services.

In the episode, Arjun and Paul discussed:

  • The state of Non-Banked Financial Institutions in KSA 
     
  • The liquidity gap faced by SMEs and how to address it 
     
  • Examples of government initiatives supporting SMEs 
     
  • The possibility of banks changing their attitude toward SMEs 
     
  • Whether fintechs are considered friends, foes, or frenemies 
     
  • What regulators can do to unlock potential in the SME and NBFI nexus 
     
  • Alraedah Finance’s plans to help SMEs over the next 3 years

 

Yanal Finance joins the SME Finance Forum to promote access to finance for MSMEs

Washington D.C., May 4th, 2022 – Yanal Finance joins the SME Finance Forum as the newest member of our global membership network. Our members are SME financing experts from 80+ countries who share the common goal of expanding access to finance to small businesses worldwide through knowledge exchange and innovation.

“When we started in 2012, we were in an exploratory phase for the first few years. Since 2016, we’ve been implementing our mission to build a global membership to support better SME financing, and since then, we’ve established a network with over 240 active member institutions, which operate in over 190 countries sharing the common purpose of helping under-served enterprises.
We are delighted to welcome Yanal Finance to further grow our mission.” said Matthew Gamser, CEO of the SME Finance Forum.

Yanal Finance provides medium term asset financing to all productive sectors in Saudi Arabia with particular emphasis on SMEs.

"By joining the SME Finance Forum, we hope to share knowledge and experience with other market players and benefit from other interactions with financial institutions working with SMEs’’ said Bader Al Swailem, CEO of Yanal Finance.
 

About SME Finance Forum
The SME Finance Forum was established by the G20 Global Partnership for Financial Inclusion (GPFI) in 2012 as a knowledge center for data, research, and best practice in promoting SME finance. As an implementing partner for the GPFI, the International Finance Corporation (IFC) was tasked with managing the initiative. The Forum operates a global membership network of +240 members that brings together financial institutions, technology companies, and development finance institutions to share knowledge, spur innovation, and promote the growth of SMEs. 
To see all SME Finance Forum members, please visit: https://www.smefinanceforum.org/members/member-list


About Yanal Finance
Yanal operates with a mandate to provide medium term asset financing to all productive sectors of the economy with particular emphasis to serving the needs of small to medium size enterprises thereby assisting in extending and expanding the credit delivery mechanism in the Kingdom of Saudi Arabia. YANAL strives for progress and offering real and lasting value to customers. YANAL endeavors to benchmark the professional business ethics and to create a culture of openness; promoting individual and societal growth by rewarding initiative and performance.
Learn more at:
Website: https://yanal.com/
LinkedIn: https://www.linkedin.com/company/yanalfinance/
Twitter: https://twitter.com/YanalFinance

Saudi Arabia 2021 Venture Capital report

Saudi Venture Capital Company (SVC) is a Government VC established in 2018 by Monshaat as part of the Financial Sector Development Program (FSDP)
to stimulate venture investments by investing in funds as well as co-investing with angel groups for the primary goal of minimizing financing gaps for startups
and SMEs by investing SAR 2.8 Billion ($750 Million).

Executive Summary
 
2021 proved to be a record year of venture activity in Saudi Arabia, with an all-time high $548M raised across 139 deals
The funding deployed into Saudi Arabian startups in 2021 grew by 270% versus 2020, while the number of VC deals rose by 54% yearover-
year. The second half of 2021, in particular, saw more deals closed and funding raised than in any previous half-year period.
 
Fintech led deal activity while E-commerce startups raised the most capital in Saudi Arabia in 2021
While Fintech startups accounted for 19% of all transactions registered in Saudi Arabia in 2021, E-commerce startups accounted for 31% of
capital deployed in the country in the year. However, 62% of the $170M deployed into E-commerce was raised by just one startup Sary.
 
A record-high 76 investors participated in deals closed by Saudi-based startups in 2021
The number of investors that financed Saudi-based startups increased by 52% since 2020, to hit a record-high of 76 in 2021. The participation of
non-MENA investors, too, reached an all-time-high as they made up 25% of all investors that financed Saudi-based startups.
 
The $125M round closed by Enterprise Software startup Unifonic marked the first ever mega-deal ($100M+) recorded in Saudi Arabia
This $125M transaction alone accounted for almost a fourth (23%) of the total venture capital deployed in Saudi Arabia in 2021. The five largest
deals closed in the country in 2021 together raised 50% of the total capital invested in Saudi-based startups in 2021.
 
Saudi Arabia overtook Egypt to rank second by funding in MENA, driven by a 270% increase in capital year-over-year
Startups in Saudi Arabia raised 21% of the $2.5B invested in venture capital across the MENA region in 2021, up from a share of 15% in 2020.
The growth in funding in Saudi Arabia between 2020 and 2021 was the largest noted amongst the three most active MENA countries