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EMERGING MARKET INSIGHTS - Which Firms Create More Jobs?

which jobs

Identifying which firms hire, where, and why is essential for delivering opportunity to tomorrow’s workforce in developing economies. While predicting which firms will create the most jobs and better jobs is challenging, research provides valuable insights on the attributes of firms with the greatest employment potential.

Five themes consistently surface from the evidence:

A small number of firms accounts for a disproportionate share of new jobs.

The most dynamic employers tend to be relatively young, and their chances of success are generally unrelated to initial size.

Businesses tend to flourish in well-connected locations.

They accelerate when plugged into value chains, multinationals, or sophisticated suppliers.

Stronger management skills and technology adoption underpin their success.

These facts together point to practical, actionable ways of channeling private capital into large-scale employment, underscoring a potentially strategic role for policies to support firms.

Across a range of sectors, a narrow group of businesses creates up to two-thirds of all new jobs.

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Beyond financial inclusion: What drives financial health for women entrepreneurs?

CARE’s new Strive Women report finds digital divide, financial stress and household responsibilities limit business success in emerging markets
 
Atlanta, May 12, 2025 – Women entrepreneurs in emerging markets face considerable barriers that hinder their long-term success. While difficulties accessing small business credit and training are frequently cited challenges by small business owners, CARE’s latest Strive Women report—based on the experiences of nearly 2,500 businesswomen in Pakistan, Peru, and Vietnam—highlights that access to finance during a crisis, digital tools, and support networks are equally crucial factors for woman entrepreneurs’ business growth. The report uncovers how business outcomes for women are deeply tied to four interconnected factors: financial resilience, business management and growth, confidence and control, and quality of life.
 
Strive Women, a four-year program led by CARE and supported by the Mastercard Center for Inclusive Growth, is aimed at strengthening the financial health of women-led small businesses. Women entrepreneurs are vital to economic growth, yet systemic barriers continue to undermine their overall financial health. To better capture the realities that drive or hinder their success, Strive Women has developed a comprehensive Financial Health Framework—grounded in research and designed to reflect the full scope of women business owner’s lived experiences.
 
Using this Framework to inform the research, the analysis reveals key insights: women often rely on personal savings to manage business shocks, limiting the potential for long-term business growth and stability. While 96% feel confident in growing their businesses, their progress is often held back by limited access to finance, digital tools, and strong support networks. The research also highlights the complex role of household dynamics—where spousal support can ease stress and boost resilience, even as caregiving demands continue to restrict the time and energy available for business growth.
 
“Even as a businesswoman, I come home to cooking, cleaning, and caregiving—there’s no pause,” says Rosario Del Pozo, a Peruvian entrepreneur. “For many women I work with, especially those without education or support at home, it’s even harder. The biggest barrier we face isn’t ambition—it’s the huge number of responsibilities.”
 
Key findings
  • Financial Insecurity in Crises: While 80% of entrepreneurs save for their business, only 16% would use business savings to recover from a crisis. Others instead rely on household savings or borrowing, which may limit the ability of the business to recover in the long-term.
  • Limited Access to Credit: 27% of women entrepreneurs lack the financial resources needed to grow. High interest rates (49%), low loan amounts (23%), and short loan terms (14%) create barriers to formal financing, and debt stress remains particularly high in Pakistan, where 94% of borrowers are “very concerned” about repayment.
  • Digital Divides: While 94% of respondents own a smartphone, only 51% use digital tools for their business. Access to digital upskilling remains a challenge, limiting women’s ability to tap into online financial services and expand into new markets.
  • Satisfied but Stressed: While many cite satisfaction with the state of their business, households, and finances, this may come at the cost of high levels of stress. However, when spouses were involved in decision-making, women were 27 percentage points less likely to “always worry” about their business and 23 percentage points less likely to “always worry” about their household.
  • Disconnected from Support Networks: One-third (34%) of women entrepreneurs lack access to networks like peer groups and mentors for business advice.
These findings uncover reality: women entrepreneurs want to grow their businesses– but they need systems that work with their realities, not against them.
 
“This research highlights how financial health is about much more than income or confidence—it’s about navigating complex systems, balancing roles, and accessing the right mix of resources,” said Rathi Mani-Kandt, Director of Women’s Entrepreneurship at CARE. “When we listen to women and design systems that match their realities, we don’t just improve business outcomes—we build more resilient economies.”
 
“These insights reinforce that unlocking women’s economic potential requires programs and systems to see and support the whole person,” said Payal Dalal, executive vice president for global programs at the Mastercard Center for Inclusive Growth. “Through Strive Women, we are investing in the tools, networks, and insights that can drive lasting impact for women entrepreneurs around the world.”
 
What needs to change?
 
The Strive Women research findings call for bold, practical, women-centered interventions. To ensure women entrepreneurs can thrive, CARE is calling for:
  • Offering long-term, higher-interest savings accounts with features like automated deposits to help women build emergency funds.
  • Financial products tailored to women’s business needs, with larger loan sizes, flexible repayment terms and alternative credit assessments.
  • Offering tiered, practical digital literacy programs, from mobile banking basics to advanced tools like e-commerce and AI.
  • Creating peer groups and family-inclusive workshops to build networks, mentorship, and shared responsibility at home.
  • Innovations that support redistributive care responsibilities, through mechanisms such as subsidized childcare and financial tools designed with caregiving realities in mind.
 
Looking ahead
 
As Strive Women programming continues, further research will explore how tailored financial and business support can build long-term resilience, how digital tools support business growth, and how strong networks—both personal and professional—can enhance women’s financial health and overall well-being.
 
 
Notes to editors:
 
 
For media inquiries, please email usa.media@care.org
 
About CARE: Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources women and girls have the power to lift whole families and entire communities out of poverty. In 2023, CARE worked in 109 countries, reaching 167 million people through more than 1,600 projects.
 
About the Mastercard Center for Inclusive Growth  
 
The Mastercard Center for Inclusive Growth advances equitable and sustainable economic growth and financial inclusion around the world. The Center leverages the company’s core assets and competencies, including data insights, expertise, and technology, while administering the philanthropic Mastercard Impact Fund, to produce independent research, scale global programs, and empower a community of thinkers, leaders, and doers on the front lines of inclusive growth. For more information and to receive its latest insights, follow the Center on LinkedIn, Instagram and subscribe to its newsletter.
 
 
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Mastercard and Mastercard Foundation are Members of the SME Finance Forum
 

GFTN and the SMEFF join forces on SME financing across developed and emerging markets

Global Finance & Technology Network and the SME Finance Forum join forces on SME financing across developed and emerging markets 

18th May 2025 – The Global Finance & Technology Network (GFTN), a Singapore head-quartered Global Forums, Advisory and Investment company and the SME Finance Forum, a global network established by the G20 and managed by the International Finance Corporation (IFC) are partnering to further organize and grow the annual Global SME Finance Forum event and create value-added services to enhance the SME knowledge bank and digital services offered by the SME Finance Forum. 

  

By uniting GFTN’s expansive international network with the SME Finance Forum’s deep expertise and leadership, this collaboration aims to elevate the annual Global SME Finance Forum and expand access to cutting-edge insights, digital tools, and best practices. Together, the two organisations will harness their complementary strengths to accelerate innovation, deepen knowledge exchange, and drive sustainable, inclusive growth in SME financing across developed and emerging markets. 

 

“In today’s deeply interconnected world, the exchange of global knowledge is essential to tackling the complex and persistent challenges faced by SMEs and MSMEs,” said Sopnendu Mohanty, Group Chief Executive Officer of GFTN. “This partnership stands as a powerful affirmation of our shared commitment to narrowing the SME financing gap. It reflects GFTN’s core mission to harness technology and innovation in building financial ecosystems that are resilient, inclusive, and future-ready. Through this collaboration with the SME Finance Forum, we aim to translate insight into impact, shaping scalable solutions and fostering meaningful partnerships that empower entrepreneurs and strengthen economies worldwide.” 

 

GFTN, will work with the SME Finance Forum to organize the Global SME Finance Forum 2025 from 15 to 17 September 2025 in Johannesburg, South Africa, as an official side event of the South African G20 Presidency. The conference will focus on practical and scalable financial solutions that empower small and medium enterprises (SMEs) on ‘Building Resilience and Creating Opportunities for Growth’.  

 

Qamar Saleem, Head of the SME Finance Forum, added: “Forging transformative market alliances is a fundamental pillar of the SME Finance Forum's forward-thinking strategy, designed to tackle the pressing challenges in SME financial services and catalyze job creation and retention. We are delighted to unveil our groundbreaking partnership with GFTN, a collaboration that promises to harness the unique strengths and synergies of both institutions. This partnership aims to accelerate the growth of SME financial services by leveraging technological trends and innovative market solutions. Together, we are committed to expanding impactful convening, strengthening our global network, delivering cutting-edge content, and driving solution-building efforts to ensure that SMEs can thrive and grow. 

 

About the SME Finance Forum 

The SME Finance Forum (SMEFF) was established in 2012 by the G20 and is managed by the IFC, World Bank Group. The objective is to scale SME finance for job creation and economic growth. As the leading SME finance network globally, industry innovations support replication of best practices, steer policy advocacy, and foster global knowledge transfer. It also powers global peer learning membership network by connecting them with relevant partners, investors and policymakers. The network comprises nearly 300 financial services stakeholders with coverage of over 190 countries. It’s the largest SME financial services industry network of its kind. Learn more about the SME Finance Forum at: https://smefinanceforum.org/  

About the Global Finance & Technology Network (GFTN)   

The Global Finance & Technology Network (GFTN) set up by the Monetary Authority of Singapore drives global impact in finance, technology, and sustainability by catalysing technology and innovation in finance for more efficient, resilient, and inclusive financial ecosystems. Through its two subsidiaries, GFTN Services and GFTN Capital, it convenes global forums, offers capacity-building and advisory services, provides access to transformative digital platforms, and invests in technology startups with the potential for growth and positive social impact. Learn more about GFTN at www.gftn.com 

About IFC 

IFC — a member of the World Bank Group — is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2024, IFC committed a record $56 billion to private companies and financial institutions in developing countries, leveraging private sector solutions and mobilizing private capital to create a world free of poverty on a livable planet. For more information, visit www.ifc.org.

 

Yemen Microfinance Network (YMN), Yemen's microfinance institutions association, an NGO co-funded by UNDP and SFD, joins the SME Finance Forum

Washington D.C, March 7, 2025Yemen Microfinance Network (YMN), Yemen's microfinance institutions association, an NGO co-funded by UNDP and SFD has joined the SME Finance Forum as the global membership network’s latest member. The 300+ members/affiliates of the Forum are SME financing experts operating in 190 countries who share the common goal of expanding access to finance to small businesses worldwide through knowledge exchange and innovation. 
 
"SME Finance Forum is delighted to welcome Yemen's microfinance institutions association. It is with great pleasure I welcome Yemen Microfinance Network to SME Finance Forum. Yemen Microfinance Network's efforts in strengthening microfinance institutions through capacity building, research and development, and advocacy will significantly enhance our collective mission to empower SMEs globally," said Qamar Saleem, Head of SME Finance Forum.
 
Yemen Microfinance Network (YMN) is an NGO co-funded by UNDP and SFD, serving as Yemen's microfinance institutions association. YMN includes over 80% of microfinance institutions in Yemen, comprising banks, foundations, and programs. It serves its 26 members through capacity building, research and development, and advocacy.
 
“We are thrilled to announce that Yemen Microfinance Network has proudly joined the SME Finance Forum. This step connects us with a global network of changemakers, innovative solutions, collaborative opportunities, and invaluable resources. Together, we are empowering YMN and its 22 dedicated members to better support SMEs in Yemen. together, the possibilities truly have no limits.",
said Mr. Hani Alfaqih, Deputy Chief Executive Officer at Yemen Microfinance Network.
 
SME Finance Forum: Innovation & Partnership for MSMEs Growth  
The SME Finance Forum, backed by G20 and IFC/World Bank, is the leading global network of 300+ members/affiliates operating in 190 countries. Network comprises of SME focused institutions providing and enabling finance and services- banks, non-banks financial institutions, fintech, payment platforms, development institutions, credit guarantee companies, insurers, investment funds, supply chain linked players, banking and SME associations, policy advocates, regulators, academia, consulting houses, knowledge aggregators.
  
Our member, affiliates, and associated stakeholders benefit from learning/replicating best practices from across the world, innovating new products for business growth, acquiring risk mitigation tools, establishing partnerships, attracting investors, and being recognized amongst a peer group of global innovators. Our products consist of “members only” solutions (like innovation hubs, solutions clinics, peer group networks, study tours, specialized tools and trainings, member portal repository, partnered initiatives) as well as public good services (200+ publications library, 500+ videos, webinars, newsletters, trainings, annual awards, annual event etc.)
 
Discover the SME Finance Forum members/affiliates: 
 
 
About Yemen Microfinance Network (YMN)
Yemen Microfinance Network (YMN) is an NGO co-funded by UNDP and SFD, serving as Yemen's microfinance institutions association. YMN includes over 80% of microfinance institutions in Yemen, comprising banks, foundations, and programs. It serves its 26 members through capacity building, research and development, and advocacy.
 
Learn more: 
Facebook: YMNnetwork
Instagram: @ymnnetwork
X (formerly Twitter): @YMNnetwork
LinkedIn: YMNnetwork
 

Registrations for the 10th GABV Leadership Academy now open - Deepen Your Leadership Impact

10 Years of Leadership Excellence - Registration Now Open for the 2025 GABV Leadership Academy

 

Dear GABV members,

 

We are excited to announce the 10th edition of the GABV Leadership Academy—a milestone in shaping resilient leaders in values-based banking! Registrations are now open until 5 December 2024.

This year’s programme, 'Resilience in the Face of Polycrisis,' is designed to equip senior professionals with the leadership capacity and personal development tools to drive change in an increasingly complex world.

The programme runs from February to May 2025, featuring four engaging online sessions and a 5.5-day in-person retreat held in conjunction with the 2025 GABV Annual Meeting in Uganda, March 2025.

This edition provides participants with:

  • Cutting-edge leadership methodologies to lead your organisation through challenges and inspire innovation.
  • A global network of values-driven peers who are pioneering change in the banking industry.
  • Peer coaching and individual sessions with expert facilitators.

Learn more about the programme and fees from the link below.

 I want to know more 

 

Benefits for your organisation

Develop values-oriented leaders: Empower your senior leaders to amplify their impact and unlock their full leadership potential.

Organisational Transformation: Equip leaders with the tools to innovate and drive transformation, embedding values at their core.

Network with peers: Expand your organisation’s access to a global network of trailblazers in values-based banking.

Together, let's deepen your leadership impact for the next decade of values-based banking.

 Register your interest 

 

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GABV is an Affiliate of the SME Finance Forum

05 Jun, 2024
Global SME Finance Awards 2024 Information Session - SME Financier of the Year Be recognized, Share impact in SME FINANCE The SME Finance Forum organizes the Global SME Finance Awards (The Awards) as a core part of its mission to create a unique...
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This roundtable aims to address the profound impact of technological transformation on industries, job roles, and required skills. It will explore how central banks and regulators can significantly influence this transition, despite traditionally not...
24 Apr, 2024
BE RECOGNIZED, SHARE IMPACT IN SME FINANCE The SME Finance Forum organizes the Global SME Finance Awards ( The Awards) as a core part of its mission to create a unique platform for peer connections, knowledge dissemination, and innovations in SME...

EmpowerHer: Stories from the SME Finance Forum’s WEF CoP

The Forum established the Women’s Entrepreneurship Finance CoP (WEF CoP) Practice for groups of practitioners from member institutions to meet and share experiences, seek solutions to challenges that they face in financing women-SMEs. Since launching in 2022, the WEF CoP has evolved into a powerful example of how to empower women entrepreneurs through financial awareness, tailored financial services and promoting financial inclusion for women-led SMEs.

The primary goal of WEF CoP is to translate shared experiences and insights into practical knowledge applicable to better serve women-owned and women-led SMEs (W-SMEs). As a member driven community, it draws on the collective knowledge and experience of industry leaders and practitioners across regions, together with experts from IFC. The platform has facilitated knowledge sharing and connections amongst over 500 industry practitioners, providing practical solutions that members implement in their operations.

The community fosters open discussions, sharing insights, and exchanging ideas on various practical topics relevant to women entrepreneurs, including product design and delivery, business development, risk management, alternative data utilization, legal and regulatory matters, and more. Additionally, it provides a space to discuss the unique challenges faced by women entrepreneurs, fostering the exploration of mitigation techniques and solutions. Through this dialogue, members collectively contribute their unique cross regional experiences and insights, enriching the knowledge pool that benefits both women-owned SMEs and financial service providers.

On International Women’s Day/ Month 2024 we are pleased to showcase the remarkable work and impact of our member community in their respective markets and regions. Fostering partnerships, technology, and innovations, members develop unique solutions and products towards sustainable financial services for W-SMEs. These unique stories reflect the tremendous collective impact of our community in providing financial services to W-SMEs, thereby, closing the gender finance gap and facilitating W-SMEs full contribution to the global economy.

Here are some of the captivating stories and innovative initiatives from our remarkable community:

  •  Small Business Silver Lining supports small business owners through its Silver Lining Action Plan (SLAP), a tech-enabled, data-driven program, which helps users set defined goals and plot an attainable route to them using behavioral psychology. Silver lining has worked with 14,000 small businesses in more than 76 countries, helping them to become more profitable and sustainable. Read more

  • Overview of the European Investment Bank’s support for gender equality and women’s economic empowerment. It details the Bank’s activities in the sector and highlights key projects. The stories, videos and case studies, illustrate how the Bank’s financing and advice help countries, regions and cities. Read more
     
  • Alraedah provides financial services to women-SMEs to achieve their business and personal financial goals, and thereby improve lives. In this video see how Alraedah supported the small dream of a W-SME into a leading confectionary business in Saudi Arabia. Watch the video
     
  • Stanbic IBTC’s strong commitment to empowering women led to the creation of an innovative value proposition called Blue Blossom. This unique offering provides women in business comprehensive financial (bank and non-bank) and non-financial benefits, empowering women to take control of their finances, future and live a fulfilling lifestyle. It provides solutions aimed to foster the growth and success of women entrepreneurs.
    The GoBloom Community’s value proposition recognizes that today’s woman requires tailored non-financial solutions alongside comprehensive support to foster learning, connections, wellness, and personal development. Read more
     
  • FMO - Dutch entrepreneurial development bank's innovative women and climate project empowers rural women entrepreneurs in India and promotes the use of clean energy products to drive change. Read more

  • Access Bank Plc innovative 'W' initiative tailors products and services to meet the unique needs and requirements of women SMEs. In this video a client shares her experience, and the impact of the W-Power Loan on her business. Watch the video
     

  • Funding Societies | Modalku Group offers innovative alternative financing services to women-SMEs. In this video, the founder of a fast growing cookie bakery in Malaysia attests to the benefits and flexibility of Funding Societies | Modalku Group's Digital Financial Services. Watch the video

 

Addressing Financial and Digital Literacy Challenges for Inclusive Finance: insights from Microfinance Institutions and FinTech Organisations.

This paper investigates strategies of European microfinance institutions (MFIs) and inclusive FinTech organisations to address financial and digital illiteracy among vulnerable customers. It reveals that both MFIs and FinTech organisations focus on personalised financial education, training and coaching but adopt distinct strategies in their approach.

The study highlights the crucial role of support teams in enhancing literacy and recommends a balance between digitalisation and human interaction, alongside advocating for governmental and EU educational initiatives.

This is the third paper resulting from a research project on “Strengthening Financial Inclusion through Digitalisation” (SFIDE), initiated by EIF’s Research & Market Analysis division. The project is funded by the EIB Institute under the EIB-University Sponsorship Programme (EIBURS).  It aims to investigate the potential of technological and financial innovation to increase the efficiency of the inclusive finance sector, through the identification and promotion of best practices. 

The EIF Working Papers are designed to make available to a wider readership selected topics and studies in relation to EIF´s business. The Working Papers are edited by the EIF and are typically authored or co-authored by EIF staff or are written in cooperation with EIF.

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This working paper was produced by The European Investment Fundspecialist provider of risk finance to benefit small and medium-sized enterprises (SME) across Europe.