Executive Insights on Women Crowdfunding Campaigns
PwC and the Crowdfunding Center partnered on the “Women Unbound: Crowdfunding – Unleashing Female Entrepreneurial Potential” report last month. Referencing data collected by the Crowdfunding Center that analyzed 450,000 rewards-based crowdfunding campaigns, the report showed that women-led campaigns reached their funding target more often than male-led campaigns. Access to capital is vital for startups and the thesis presented by the report’s findings states that crowdfunding may be a key catalyst.
Manoj Kashyap, PwC Global Fintech Leader and Barry James, CEO of the Crowdfunding Center offer additional insight and commentary on women and crowdfunding. Kashyap explains why women are leading in crowdfunding and the type of campaigns that are garnering success. Jones provides theories for how to get more women into the investment crowdfunding space.