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First Access and Cignifi Use Big Data to Bring Economic Security to the Unbanked

First Access and Cignifi Use Big Data to Bring Economic Security to the Unbanked

First Access, a startup based in New York City, and Cignifi, an upstart firm based in Cambridge, Mass., are working to address "How do you build real economic security in a cash economy?" by analyzing the cellphone use of loan applicants in emerging economies and delivering the information to lenders as a predictor of creditworthiness.