Acquisition and Engagement Strategies to Reach Women with Digital Financial Services
SME Finance Forum partner Women's World Banking has released "Acquisition and Engagement Strategies to Reach Women with Digital Financial Services." In this publication, Women’s World Banking outlined how they applied different approaches in Nigeria and Pakistan to increase both the acquisition of women customers as well as women’s engagement with digital financial services.
In both Nigeria and Pakistan, it is clear that women’s biggest barrier to equality of access to digital financial services is not, in fact, a lack of money. Low-income women already save their money, but often in unsafe ways, due to physical and emotional barriers to actively engaging with formal financial services. Digital financial services, through channels such as mobile phones and retail agents, can break down these barriers by offering accessibility, convenience, privacy and security, particularly where a critical mass of registered mobile subscribers already exist, as they do in Nigeria and Pakistan.