As part of efforts to assist SME growth in the emirates, Dubai Chamber of Commerce and Industry launched its 'Guidelines for Enhancing SME Finance' during a seminar held at its head office on November 4th, 2012. The seminar, held in cooperation with the Ministry of Economy, sought to highlight efforts aimed at reducing the gap between supply and demand of SME finance. It provided SMEs with a unique opportunity to learn what essentials are required when applying for financing, how to maximise the effectiveness of an application, and speak to bank representatives on the spot.