The Future of Business survey is a collaboration between Facebook, the OECD and the World Bank to provide timely insights on the perceptions, challenges, and outlook of online Small and Medium Enterprises (SMEs). The Future of Business survey was first launched as a monthly survey in 17 countries in February 2016 and expanded to 42 countries in 2018. In 2019, the Future of Business survey increased coverage to 97 countries and moved to a bi-annual cadence.
The target population consists of SMEs that have an active Facebook business Page and include both newer and longer-standing businesses, spanning across a variety of sectors. To date, more than 90 million SMEs have created a Facebook Page, and more than 700,000 of these Facebook Page owners have taken the survey. With more businesses leveraging online tools each day, the survey provides a lens into a new mobilized, digital economy and, in particular, insights on the actors: a relatively unmeasured community worthy of deeper consideration and considerable policy interest.
The survey includes questions about perceptions of current and future economic activity, challenges, business characteristics and strategy. Custom modules include questions related to regulation, access to finance, digital payments, and digital skills. The full questionnaire is available for download.