Mastercard Uses Technology and Partnerships to Drive Innovation and Create Value for SMEs
James Anderson, executive vice president, Digital Payment Products, discusses how Mastercard is using supply chain to power business, and looking at more ways in which they can make payment flows within the supply chain more efficient. In Kenya, Mastercard partnered with Unilever and Kenya Commercial Bank (KCB) to create Jaza Duka, a program that facilitates access to credit for small businesses, in this case merchants who are buying from Unilever. The program combines the distribution data from Unilever and analysis by Mastercard, on how much inventory a store has bought from Unilever over time. The results from the analysis are then shared with KCB, which provides short term financing for those small merchants who historically have only done business in cash. This is a great use of technology and partnerships to create new value for a whole new ecosystem.