Member Spotlight with Access Holding: Digitalization for the Bottom-Of-The-Pyramid
Member Spotlight #7 with Access Holding featuring AB Bank Zambia: Digitalization for the Bottom-Of-The-Pyramid
What does it take to successfully enhance financial inclusion through digitalization and increase client outreach and engagement?
AB Bank Zambia, a member of AccessHolding Group, is committed to offering every micro, medium and small-scale business owner an opportunity to eliminate financial constraints and grow their business to contribute to sustainable economic growth and prosperity in Zambia. AB Bank supports businesses owned by women and ensures financial inclusion by encouraging and rewarding savings. AB Bank offers Savings and Term Deposit Accounts with competitive interest rates. The Bank is accessible anytime and everywhere in Zambia through its mobile wallet eTumba based on integration with mobile money operators and networks of more than 20 thousand agents. The Bank is actively promoting financial literacy to empower financially excluded groups in the country.
In recent years, AB Bank has developed from a traditional brick- and mortar-based bank to a digital champion. The goal of this endeavor is to increase financial inclusion and customer outreach through alternative products and access channels, provide better customer experience and improve efficiency and speed of operations. AB Bank has been awarded several times in the past year. In November 2019, the Bank was awarded with the Outstanding Theme Messaging Award for its contribution to financial literacy in Zambia through financial education campaigns and activities promoting the value of savings. In March 2020, AB Bank won the EIB Innovation Award for Small Medium and Micro Enterprise and Agricultural Finance for the first phase of its digitalization program, which included the launch of eTumba, direct MNO integration for wallet-to-bank transactions and the implementation of automated credit scoring.
During the ongoing COVID-19 crisis, AB Bank is leveraging on these foundations to ensure business continuity, customer accessibility and safety. Digital savings were launched on eTumba as an immediate mitigation strategy for clients. Based on market research, the savings products are especially designed to fit the needs of women and geographically excluded communities. To promote digital services, savings and financial education in rural areas, AB Bank has launched eTumba savings buses, which travel across the country. Understanding that mobile messaging applications can be the right channel to reach out to clients, offer banking services and provide important information on financial products avoiding the health risks faced in crowded branches, AB Bank has developed a Chatbot to serve its customers in their favorite messaging apps. In addition, to improve field staff mobilization, AB Bank launched a staff engagement tool for internal communication, knowledge management and online learning.
In this Member Spotlight session, key staff of the bank will speak about their journey to become a customer-centric digital financial service provider dedicated to the needs of small-scale entrepreneurs and underserved client segments, typical obstacles along the way and how to remove them. To understand the impact on customers, a female entrepreneur customer is invited to speak about how working with AB Bank and the digital offerings have impacted her business, especially in times of the pandemic.
Host & Moderator
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