Open Webinar - Unlocking Digitalization Opportunities for Banks and SMEs
28 April 2021
Time:toEDT ( GMT)
8 : 00
9 : 30
While many SMEs were already undergoing a digital transformation, the COVID-19 pandemic accelerated the pace of this digitalization of small businesses. Digital and cashless payments, ecommerce, and the pivot to a digital-first economy is unlocking new opportunities for banks, SMEs and customers alike. In this session, we will look opportunities in bridging the digital gap and leveraging technology for SMEs and how SME digitalization enables banks and financial institutions to create a long-lasting engagement with their SME customers, whilst giving them analytical insights and creating new cross-sell and upsell opportunities.
What you will learn
• Opportunities to utilize small business data for lending and banking
• How SMEs can take advantage of banking and fintech opportunities for better business experiences
• Tools and other value-added services beyond banking to support SMEs in building financial resilience
• Examine case study of best practice digital small business platforms and apps
Host & Moderator
Matthew Gamser, CEO, SME Finance Forum
About the Speakers
Adi Engel is the Chief Marketing Officer of vCita. She is responsible for leading vcita’s strategic thinking and global marketing objectives in supporting micro and small businesses on their journey to success and digital transformation. Coupled with her business acumen, Adi has a host of experience and customer-centric product knowledge, which she constantly brings into new, innovative, company-wide, initiatives that are guided by her passion for enabling the inclusion of the underserved.
Driving a growth culture and mentality, Adi, together with her team, are helping to positively impact hundreds of thousands of small businesses around the world to build businesses they are proud of vcita. Championing digital inclusion and financial inclusion for SMEs, vcita is proud to be supporting the most #agile, #creative, and #resilient segment of entrepreneurs. Using its global footprint, vcita helps SME owners around the world manage the fundamentals of their day-to-day business - Money, Time, and Clients. By simplifying, automating, and creating bite-size learning opportunities, vcita support SMEs in digitalizing aspects of their business, freeing them up to focus on what’s important - creating great client experiences, and building sustainable businesses. vcita’s core belief is that we rise by lifting others.
Marcus O'Toole is the VP Head Small Business Segment Solutions Europe at Mastercard, United Kingdom. He is Vice President, Head of Small Business Segment Europe. In this role, he is responsible for the European development and commercialisation of the Mastercard innovative products and solutions that serve micro and small businesses. Mr. O’Toole is also responsible for forging key partnerships across the region to enable our distribution partners address the needs of Small Business owners. Mr. O’Toole spent 3 years in the USA with Mastercard responsible for our Global Small Business Enablement and Partnerships strategy. Having joined MasterCard in July 2014, Mr. O’Toole brings more than 17 years of financial services experience. He has held various general management, sales, product development and strategy development positions during his career. Mr. O’Toole spent 15 years working for Bank of Ireland in a variety of senior management roles which included regional sales manager, head of distribution channels sales & head of sales capability. After leaving Bank of Ireland Mr. O’Toole joined Mastercard as Head of Commercial Product Sales UK & Ireland. He was instrumental in his endeavors in helping Mastercard achieve number one small business payment provider moving market share from 4% to 59% through the formation of key partnerships. Mr. O’Toole is a member of the Irish American Association that raises funds for peace and reconciliation, community development, education and arts and culture in Ireland, and Efma. Mr. O’Toole holds a Degree of Business Management from University College Dublin. He lives with his wife and children in Surrey UK.
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