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The Six-Minute Loan: How Kabbage Is Upending Small Business Lending -- And Building A Very Big Business

The Six-Minute Loan: How Kabbage Is Upending Small Business Lending -- And Building A Very Big Business

When Jennifer Kirk, who owns Posh Puppy Boutique, a pet grooming and supply shop in Rocklin, Calif., had an opportunity to expand her business last year, she turned first to her bank, which made her wait three weeks before rejecting her loan application. Then she learned about Kabbage, which let her apply online–linking directly to her bank, PayPal and QuickBooks accounts (as well as her social media feeds)–and then ran an automated program to assess her creditworthiness.

Six minutes later she had an answer: She was approved to borrow up to $50,000 on a six-month loan, and she could transfer part or all of those funds to her PayPal account whenever she needed them. “The money was instantly available to me,” says Kirk. But at a price–an annual percentage rate of about 27%.

Today Kabbage offers borrowers lines of credit for as much as $100,000, with loans payable over six months. The average line of credit is $25,000, and the average borrower takes seven or eight loans a year, totaling $50,000. Since its start in 2009, the company has lent more than $750 million to small businesses, and it expects to lend $1 billion in 2015. It also expects to be profitable this year, with revenue exceeding $100 million, up some 200%.