Across the globe, e-commerce is thriving. The e-commerce market in Africa is expected to reach $84 billion by 2030. The number of online shoppers has increased by an average of 18 percent every year since 2014, with similar growth anticipated over the next decade.
The IFC’s latest report Women and E-commerce in Africa is the first large-scale use of platform data in the region to inform the extent of women’s participation on e-commerce and how online platforms can benefit women business owners.
Read the report here>