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Members Only Webinar - How Advanced Analytics Can Drive SME Growth and Profitability

26 July 2018
8 : 00
9 : 00
( GMT +00:00 )
Members Only Webinar - How Advanced Analytics Can Drive SME Growth and Profitability

Join Leandro Guerra and Giulio Mariani from Experian for a discussion on how banks can help SMEs understand and analyze their business data.

Although SMEs can benefit from analyzing business data to help them make better decisions to drive growth and profitability, many don't use advanced analytics solutions, thinking they are too small to reap the advantages or have no budget for these kinds of tools.  Financial institutions and banking partners can help SMEs understand these benefits and access their business data to take advantage of these opportunities.

In this session, we will look at a case study of Experian's new innovative tools that develop aggregated customer data into useful data for SME business customers. Appropriate Advanced Analytics tools can be used to help SMEs streamline their operations, avoid financial risks, prevent fraud and plan better marketing campaigns.

About the Speakers


Leandro Guerra joined the Experian Serasa team in Brazil in 2015, where he did extensive research on mathematical models and developed his knowledge in structured and unstructured data.  In 2015, Leandro relocated to Europe where he manages a team of data scientists with the mandate to design and build data driven projects and machine learning solutions for organizations that range from traditional and nontraditional financial services to banks and ecommerce.

He has experience working on innovative Data and Analytics projects applied to Credit Risk, Collections, Marketing, Fraud, Insurance, HR, Health Care and CRM. His main focus is to develop new solutions using the Big Data paradigm, focusing on unstructured data, such as text, voice and image.

Leandro holds a Bachelor's in Electrical Engineering with an emphasis in microelectronics, and specializations in Analytics Intelligence (Institute and Foundation of Administration/University of Sao Paulo, Brazil) and Data Science (Johns Hopkins University - USA). 



Giulio Mariani is a Data Scientist in the Experian EMEA Data Science Team. Before joining Experian, he worked in Banca Monte dei Paschi di Siena in Credit Risk Trading Desk and for more than nine years in Municipality of Florence.

He is involved in advanced analytics solutions for credit and fraud management, PSD2 and Innovation.

He studied Theoretical Physics (University of Florence) and Mathematical Finance (UPMC, Paris).


About the Moderator


Levan Shalamberidze is the Senior Investment Officer and Global Investment Lead Digital Finance, Financial Institutions Group at the International Financial Corporation. In this capacity, he works with fintech startups looking to disrupt an existing market or create a new one, as well as established financial institutions seeking to deliver financial services with the use of new technologies.

Levan has over 15 years of investment experience in emerging markets globally.

Levan is a Georgian national and has an MBA from London Business School, MS in information science from St. John’s University, NY and 5-year diploma in physics from Tbilisi State University, Georgia.


Contact: Khrystyna Kushnir | kkushnir@worldbank.org

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